AI back-office on demand: what's actually inside our AI agent stack
25 April 2026 · 5 min read · TheAIgency
TL;DR. Cockpit is TheAIgency's internal AI operations system: nine specialised agents (Sales, Liaison, Producer, Editor, Strategist, Ops, Research, Copywriter, UGC) plus a routing brain. We sell access to it through the Automation product line — three tiers (Pulse / Department / Operator) at recurring pricing (setup + monthly). It's the same code we run ourselves, hardened over months of self-hosting.
The "AI agency" pitch is everywhere. Most of it is one chatbot in a corner. We took it the other way: we built a full operations system and run our agency on it before selling a line of code to anyone else.
What is Cockpit?
Cockpit is a multi-agent platform. Each agent has a role, a tone of voice, a memory of past interactions, and a set of tools it can call. They route work to each other through a coordinator — kind of like a small ops team where each person knows what they're good at and when to hand off.
Today the agent roster is: Sales (outbound + qualification), Liaison (inbound across web/IG DM/WhatsApp/email), Producer (UGC video pipeline), Editor (Remotion post-production), Strategist (proposal scoping), Ops (system health, scheduled routines), Research (discovery), Copywriter (long-form), and UGC (TikTok/IG/Reels).
How does it differ from Zapier or n8n?
Zapier and n8n are workflow plumbing — you write the steps. Cockpit agents are autonomous: they read context, decide, and act. They have memory, they handle ambiguity, they hand off to each other when a question crosses their lane.
We use n8n internally for the dumb plumbing (cron jobs, webhook fan-out). We use Cockpit for everything that requires reading a message and deciding what to do.
How does it work?
Each agent has its own knowledge base (loaded from your business documents), tone of voice, and tool set (CRM access, calendar, messaging channels — whatever the role needs). A coordinator manages who picks up which work and lets agents hand off when a question crosses lanes. Every action is logged with the reasoning behind it, so any decision the system made is auditable.
The three tiers (AI back-office on demand)
Pulse — €1,000 setup + €500–1,000/month. One agent, one channel. Pick a role: Liaison (inbound), Sales (outbound), or Concierge (web chat). Trained on your business and tone of voice.
Department — €2,500 setup + €1,500–3,000/month. Two or three coordinated agents. Most common combos: Sales + Liaison (covering inbound + outbound), Producer + Editor (content pipeline), or accounting back-office (Ops + a domain agent).
Operator — €5,000+ setup + €5,000+/month. Full deployment. Custom agents tied to your workflows, dedicated infrastructure (VPC, your keys), SLA, weekly strategy sync.
Who is this for?
Mid-market and corporate teams that want to replace or augment back-office roles. SDRs, support concierges, content producers, accounting back-offices. Not for high-stakes single decisions (legal, medical) — Cockpit is the loop, the human is the judge.
What's next?
If you're curious, the easiest path is to see the Automation product line or send a brief describing the role you'd want an agent to take. Our proposal generator will tell you which tier fits.