TheAIgency

Blog

Thoughts on AI-native web.

10 April 2026 · 3 min read

Why We Built TheAIgency

Every web agency claims to use AI. We built one where the site IS the proof.

25 April 2026 · 5 min read

AI back-office on demand: what's actually inside our AI agent stack

The internal AI ops system that runs our agency — and what it looks like when we deploy it in yours.

1 May 2026 · 6 min read

Lovable vs custom AI website: when each one wins

We've built sites in Lovable and we've built them from scratch. Here's the honest comparison.

2 May 2026 · 5 min read

We rebuilt our agency site in Next.js 16: INP/LCP before and after

What changed when we moved from Next.js 14 Pages Router to Next.js 16 App Router with webpack, GSAP, and Lenis — with the Core Web Vitals receipts.

3 May 2026 · 5 min read

Why French B2B sites underperform on AI Overviews — and how we fix them

70-80% of Moroccan B2B commercial intent is in French. Most sites are English-translated. Here's why AI Overviews and ChatGPT Search punish that — and the four fixes we ship by default.

4 May 2026 · 6 min read

Building an AI sales agent that talks to HubSpot: a 6-week field report

What week-by-week deployment of an Automation Pulse engagement actually looks like. The wins, the misses, and the numbers after 90 days.

5 May 2026 · 5 min read

AI accounting agent vs hiring a junior: a 12-month cost breakdown

What does it actually cost to run a Cockpit accounting agent for a year vs hiring a junior accountant in Casablanca? The honest numbers, with what each does and doesn't cover.

6 May 2026 · 6 min read

From idea to MVP in 14 days with an AI-native dev workflow

The 14-day playbook we use for our MVP tier — what fits, what doesn't, and what we keep skipping that we used to do.

7 May 2026 · 5 min read

Stripe + HubSpot + Cockpit: the integration we keep building for SaaS founders

The three-system loop most early-stage SaaS teams need before they realise it. What it actually looks like and what it costs.

8 May 2026 · 5 min read

Synthesia vs Heygen vs custom UGC AI: which converts for fintech ads in MENA

Three approaches to AI video for fintech social ads in Morocco and the Gulf. Cost, output quality, and the conversion benchmarks we've seen in 2026.

9 May 2026 · 7 min read

Building a UGC ad in 90 minutes with Seedance + Remotion (with the prompts)

Full pipeline from blank prompt to a finished vertical UGC ad ready to run on Reels/TikTok — what we use, in what order, and the exact prompts.

10 May 2026 · 5 min read

CRM-AI integration anti-patterns: 7 ways the data breaks

Every CRM-AI integration we've fixed had at least three of these. The seven failure modes — and how to avoid each.

13 May 2026 · 5 min read

What is an AI-native website?

An AI-native website has AI features built into the architecture from day one — not bolted on as a chatbot widget. Here's what that actually means in practice.

14 May 2026 · 5 min read

How much does an AI website cost in 2026?

Real prices, no "request a quote." What an AI-native website costs across tiers in 2026, what's included at each price, and where the cost actually sits.

15 May 2026 · 6 min read

Best CRM for AI integration in 2026: a B2B comparison

Which CRM is actually easiest to wire AI agents into? HubSpot, Salesforce, Pipedrive, Attio, Notion vs custom — what we've seen across 2024-2026 client integrations.

12 May 2026 · 9 min read

State of AI Agencies in MENA 2026

What we're seeing in the AI agency landscape across Morocco, the Gulf, and the wider MENA region in 2026 — public-data signals, observed patterns, and what mid-market buyers are actually doing.

11 May 2026 · 5 min read

Why 40% of agentic AI projects get abandoned (Gartner) — and our fix

Gartner says 40% of agentic AI projects will be abandoned by 2027. We've watched the failure mode up close. Four root causes, and what we ship by default to avoid each.

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